Journal of Management Research and Review (JMRR) · Research article · Open access
The Role of Digital Marketing Analytics in Consumer Behavior Prediction: A Study of Indian Retail Sector
Dr. Mohammad Faizi
8 July 2025 · Vol. 1, Issue 1, pp. 7-10
DOI: 10.65150/EP-jmrr/V1E1/2025-A003 (registration with Crossref in progress)
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What is this article about?
In the era of digital disruption, marketing strategies are rapidly evolving with the help of analytics. This study explores the strategic role of digital marketing analytics in predicting consumer behavior in the Indian retail sector.
Article at a glance
- Published
- 8 July 2025
- Volume / issue / pages
- Vol. 1, Issue 1, pp. 7-10
- ISSN
- 3051-3588 (online) · 3051-357X (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
In the era of digital disruption, marketing strategies are rapidly evolving with the help of analytics. This study explores the strategic role of digital marketing analytics in predicting consumer behavior in the Indian retail sector. Through case studies and data from leading Indian retailers, the paper examines how tools like predictive modeling, customer segmentation, and real-time data tracking are being used to personalize marketing and improve customer engagement. The findings indicate that the adoption of digital marketing analytics leads to measurable improvements in customer acquisition, retention, and sales growth. The study also addresses challenges in adoption and offers practical recommendations.
Keywords: Digital Marketing Analytics, Consumer Behavior, Retail Strategy, Predictive Analytics, India, E-commerce, Consumer Engagement
Cite this article
Dr. Mohammad Faizi (2025). The Role of Digital Marketing Analytics in Consumer Behavior Prediction: A Study of Indian Retail Sector. Journal of Management Research and Review, 1(1), 7-10. https://www.ep-journals.org/articles/the-role-of-digital-marketing-analytics-in-consumer-behavior-prediction-ed812616
@article{Dr2025,
title = {The Role of Digital Marketing Analytics in Consumer Behavior Prediction: A Study of Indian Retail Sector},
author = {Dr. Mohammad Faizi},
journal = {Journal of Management Research and Review},
year = {2025},
volume = {1},
number = {1},
pages = {7-10},
url = {https://www.ep-journals.org/articles/the-role-of-digital-marketing-analytics-in-consumer-behavior-prediction-ed812616}
}Questions about this article
Who wrote this article?
Dr. Mohammad Faizi.
Where and when was it published?
In Journal of Management Research and Review, Volume 1, Issue 1, pages 7-10, published by EP Journals Group on 8 July 2025.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jmrr/V1E1/2025-A003. Registration with Crossref is in progress.
How do I cite this article?
APA: Dr. Mohammad Faizi (2025). The Role of Digital Marketing Analytics in Consumer Behavior Prediction: A Study of Indian Retail Sector. Journal of Management Research and Review, 1(1), 7-10. https://www.ep-journals.org/articles/the-role-of-digital-marketing-analytics-in-consumer-behavior-prediction-ed812616
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