Journal of Management Research and Review (JMRR) · Research article · Open access
Challenges Analysis on Digitalization and Digital Platforms Adoption of Small Business Enterprises That Engaged in the Takeaway Industry—Evidence from Auckland
Kassim M. Mohammed
21 October 2026 · Vol. 2, Issue 10, pp. 843-851
DOI: 10.65150/EP-jmrr/V2E10/2026-06
Download full text (PDF)Cite this article
What is this article about?
In today’s fast-paced and ever-changing business environment, digital transformation has emerged as a vital strategic necessity for organisations striving to maintain competitiveness and relevance. While promising, this transformative journey is fraught with challenges requiring meticulous navigation.
Article at a glance
- Published
- 21 October 2026
- Volume / issue / pages
- Vol. 2, Issue 10, pp. 843-851
- ISSN
- 3051-3588 (online) · 3051-357X (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
In today’s fast-paced and ever-changing business environment, digital transformation has emerged as a vital strategic necessity for organisations striving to maintain competitiveness and relevance. While promising, this transformative journey is fraught with challenges requiring meticulous navigation. Engaging with e-commerce and integrating it into business operations presents a complex landscape with potential risks and pitfalls. Organisations must adeptly identify and manage these risks and obstacles to realise the benefits of digital technologies and fully harness the power of digitalisation, thus achieving their overall objectives while remaining competitive. This study aims to explore the sources and types of risks faced by small businesses in the Auckland Region's takeaway food industry as they engage with digital transformation and e-commerce. As these businesses strive to adapt their operations to a rapidly evolving digital landscape, the research centres on understanding the challenges they face while implementing digital initiatives and utilising e-commerce platforms to enhance their operations. The study involved in-depth interviews with 60 small business owners and managers, seeking to gather qualitative insights into their experiences with digital transformation. The findings revealed ten potential risk sources for small businesses, underscoring the importance of enhancing their knowledge to effectively manage these risks and ensure their success in the digital economy and landscape. Participants discussed their firms' strategies for dealing with these risks and proposed proactive steps to mitigate their negative impact.
Keywords: Digitalization, Digital Platforms, E-Commerce, Small Business Enterprises, Risk, Takeaway Sector.
Cite this article
Kassim M. Mohammed (2026). Challenges Analysis on Digitalization and Digital Platforms Adoption of Small Business Enterprises That Engaged in the Takeaway Industry—Evidence from Auckland. Journal of Management Research and Review, 2(10), 843-851. https://doi.org/10.65150/EP-jmrr/V2E10/2026-06
@article{Kassim2026,
title = {Challenges Analysis on Digitalization and Digital Platforms Adoption of Small Business Enterprises That Engaged in the Takeaway Industry—Evidence from Auckland},
author = {Kassim M. Mohammed},
journal = {Journal of Management Research and Review},
year = {2026},
volume = {2},
number = {10},
pages = {843-851},
doi = {10.65150/EP-jmrr/V2E10/2026-06},
url = {https://doi.org/10.65150/EP-jmrr/V2E10/2026-06}
}Questions about this article
Who wrote this article?
Kassim M. Mohammed.
Where and when was it published?
In Journal of Management Research and Review, Volume 2, Issue 10, pages 843-851, published by EP Journals Group on 21 October 2026.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jmrr/V2E10/2026-06 (https://doi.org/10.65150/EP-jmrr/V2E10/2026-06).
How do I cite this article?
APA: Kassim M. Mohammed (2026). Challenges Analysis on Digitalization and Digital Platforms Adoption of Small Business Enterprises That Engaged in the Takeaway Industry—Evidence from Auckland. Journal of Management Research and Review, 2(10), 843-851. https://doi.org/10.65150/EP-jmrr/V2E10/2026-06
More research from JMRR
- Responsible Governance of Artificial Intelligence in the Design and Delivery of Higher Education Curricula in Vietnam
Nguyễn Văn Thản · Oct 2026
- From Open Educational Resources to an Open Learning Resource Ecosystem in the AI Era: Policy Implications for Vietnamese Higher Education
Nguyễn Thị Tuyết · Oct 2026
- University Lecturers’ Digital Competence and Training Quality in the Context of Generative Artificial Intelligence: An Integrative Review and Proposed Impact Framework
Lý Bích Ngọc · Oct 2026
- The Effect of Green Human Resource Management on Green Work Performance in Manufacturing Enterprises in Ho Chi Minh City
Le Thi Cam Tu · Oct 2026
- The Influence of Green Human Resource Management Practices on Green Work Engagement: The Mediating Role of Green Knowledge Sharing
Do Thi Anh Phuong · Oct 2026