Journal of Management Research and Review (JMRR) · Research article · Open access
Investment Management in Tourism Through Implementing Digital Technologies Stimulating Sustainable Consumer Behaviour
PhD Assoc. Prof. Teodora Rizova, PhD Assoc. Prof. Nadezhda Dimova
30 December 2025 · Vol. 1, Issue 6, pp. 282-289
DOI: 10.65150/EP-jmrr/V1E6/2025-06
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What is this article about?
The penetration of digital technologies into retail has posed a number of challenges for the overall change of marketing strategy and, in particular, its reorientation towards sustainability. The stimulation of sustainable consumer behaviour in the retail sector is achieved thanks to a number of initiatives and factors, dynamic and variousin nature.
Article at a glance
- Published
- 30 December 2025
- Volume / issue / pages
- Vol. 1, Issue 6, pp. 282-289
- ISSN
- 3051-3588 (online) · 3051-357X (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
The penetration of digital technologies into retail has posed a number of challenges for the overall change of marketing strategy and, in particular, its reorientation towards sustainability. The stimulation of sustainable consumer behaviour in the retail sector is achieved thanks to a number of initiatives and factors, dynamic and variousin nature. The article presents the main opportunities for implementing digital technologies helping to increase sustainable consumer behaviour in the retail sector. In parallel, the key aspects of investments in tourism are analysed, considering their economic function, specifics and role for the sustainable development of the sector. The main principles and models for managing and evaluating investments, including strategic planning and risk management, are presented. An emphasis is placed on the influence of external factors, the structural features of the tourism environment and the importance of public-private partnerships for increasing investment efficiency.
Keywords: Investment management, digitalisation, marketing, consumer behaviour, retail sector, sustainable consumer behaviour, tourism investments, investment process, investment strategy, risk management, sustainable development, tourism infrastructure.
Cite this article
PhD Assoc. Prof. Teodora Rizova, & PhD Assoc. Prof. Nadezhda Dimova (2025). Investment Management in Tourism Through Implementing Digital Technologies Stimulating Sustainable Consumer Behaviour. Journal of Management Research and Review, 1(6), 282-289. https://doi.org/10.65150/EP-jmrr/V1E6/2025-06
@article{PhD2025,
title = {Investment Management in Tourism Through Implementing Digital Technologies Stimulating Sustainable Consumer Behaviour},
author = {PhD Assoc. Prof. Teodora Rizova and PhD Assoc. Prof. Nadezhda Dimova},
journal = {Journal of Management Research and Review},
year = {2025},
volume = {1},
number = {6},
pages = {282-289},
doi = {10.65150/EP-jmrr/V1E6/2025-06},
url = {https://doi.org/10.65150/EP-jmrr/V1E6/2025-06}
}Questions about this article
Who wrote this article?
PhD Assoc. Prof. Teodora Rizova, PhD Assoc. Prof. Nadezhda Dimova.
Where and when was it published?
In Journal of Management Research and Review, Volume 1, Issue 6, pages 282-289, published by EP Journals Group on 30 December 2025.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jmrr/V1E6/2025-06 (https://doi.org/10.65150/EP-jmrr/V1E6/2025-06).
How do I cite this article?
APA: PhD Assoc. Prof. Teodora Rizova, & PhD Assoc. Prof. Nadezhda Dimova (2025). Investment Management in Tourism Through Implementing Digital Technologies Stimulating Sustainable Consumer Behaviour. Journal of Management Research and Review, 1(6), 282-289. https://doi.org/10.65150/EP-jmrr/V1E6/2025-06
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