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Journal of Management Research and Review (JMRR) · Research article · Open access

Fleet Analytics and Operational Error Detection in U.S. Car Rental Operations

Salami Abdul Mohammed

25 May 2026 · Vol. 2, Issue 5, pp. 304-312

DOI: 10.65150/EP-jmrr/V2E5/2026-10

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What is this article about?

This paper examines the relationship between fleet analytics adoption as the independent variable and operational error detection outcomes as the dependent variable in United States car rental operations. Despite substantial investment by major car rental operators in artificial intelligence-driven analytics platforms, the managerial capability required to oversee, interpret, and govern automated outputs is not being developed systematically.

Article at a glance

Journal
Journal of Management Research and Review (JMRR)
Published
25 May 2026
Volume / issue / pages
Vol. 2, Issue 5, pp. 304-312
ISSN
3051-3588 (online) · 3051-357X (print)
Licence
CC BY 4.0 — free to read and reuse with attribution
Peer review
Double-blind, at least two independent reviewers
Publisher
EP Journals Group

Abstract

This paper examines the relationship between fleet analytics adoption as the independent variable and operational error detection outcomes as the dependent variable in United States car rental operations. Despite substantial investment by major car rental operators in artificial intelligence-driven analytics platforms, the managerial capability required to oversee, interpret, and govern automated outputs is not being developed systematically. Drawing on Human Capital Theory and the Technology-Organization-Environment framework, the paper conducts a systematic narrative literature review of peer-reviewed research in fleet management, operations management, machine learning, and car rental revenue management. Five fleet analytics domains generating operational error detection demands are mapped: dynamic pricing and revenue management, fleet repositioning analytics, predictive maintenance, demand forecasting, and customer segmentation. Barriers to effective analytical oversight are identified across the three framework dimensions and are found to be concentrated in the organizational and environmental dimensions rather than the technological one. Fleet analytics platforms are deployed at major operators; the managerial capability to govern them is not keeping pace with deployment. High staff turnover, data fragmentation, absent industry mandates, algorithm interpretability constraints, and margin pressure collectively prevent operators from realizing the full value of their analytics investments. The paper proposes a three-level reskilling framework covering operational analytics literacy, human-AI collaboration skills, and algorithmic governance capability, calibrated to operators at different organizational scales. Industry associations are identified as having the institutional capacity to address the coordination failure that prevents individual operators from investing adequately in analytics oversight capability.

Keywords: Algorithm oversight, Human Capital Theory, Mobility services management, Technology-Organization-Environment framework, Workforce oversight capability

Cite this article

APA
Salami Abdul Mohammed (2026). Fleet Analytics and Operational Error Detection in U.S. Car Rental Operations. Journal of Management Research and Review, 2(5), 304-312. https://doi.org/10.65150/EP-jmrr/V2E5/2026-10
BibTeX
@article{Salami2026,
  title   = {Fleet Analytics and Operational Error Detection in U.S. Car Rental Operations},
  author  = {Salami Abdul Mohammed},
  journal = {Journal of Management Research and Review},
  year    = {2026},
  volume  = {2},
  number  = {5},
  pages   = {304-312},
  doi     = {10.65150/EP-jmrr/V2E5/2026-10},
  url     = {https://doi.org/10.65150/EP-jmrr/V2E5/2026-10}
}

Questions about this article

Who wrote this article?

Salami Abdul Mohammed.

Where and when was it published?

In Journal of Management Research and Review, Volume 2, Issue 5, pages 304-312, published by EP Journals Group on 25 May 2026.

Is this article free to read?

Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.

What is the DOI of this article?

10.65150/EP-jmrr/V2E5/2026-10 (https://doi.org/10.65150/EP-jmrr/V2E5/2026-10).

How do I cite this article?

APA: Salami Abdul Mohammed (2026). Fleet Analytics and Operational Error Detection in U.S. Car Rental Operations. Journal of Management Research and Review, 2(5), 304-312. https://doi.org/10.65150/EP-jmrr/V2E5/2026-10

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