Journal of Management Research and Review (JMRR) · Research article · Open access
Entrepreneurial Orientation and Innovation Capability: A Comparative Study of Startups in Emerging Markets
Prof. (Dr) Arup Barman
16 July 2025 · Vol. 1, Issue 1, pp. 17-26
DOI: 10.65150/EP-jmrr/V1E1/2025-A005 (registration with Crossref in progress)
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What is this article about?
In an increasingly competitive and globalized world, startups in emerging markets face unique challenges and opportunities. Entrepreneurial Orientation (EO) and innovation capability are now considered twin pillars of survival and success in these regions.
Article at a glance
- Published
- 16 July 2025
- Volume / issue / pages
- Vol. 1, Issue 1, pp. 17-26
- ISSN
- 3051-3588 (online) · 3051-357X (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
In an increasingly competitive and globalized world, startups in emerging markets face unique challenges and opportunities. Entrepreneurial Orientation (EO) and innovation capability are now considered twin pillars of survival and success in these regions. This study critically examines the intricate relationship between EO—which includes innovativeness, proactiveness, and risk-taking—and the capacity of startups to innovate within the volatile contexts of emerging markets such as India, Brazil, Nigeria, Indonesia, and Vietnam. By combining qualitative insights from interviews with 250 startup founders and quantitative data from structured surveys, this research uncovers how EO directly influences the innovation capability of startups. Findings indicate that while EO generally has a strong positive effect on innovation capability, the dominant influencing dimension differs by country due to variations in policy environment, cultural factors, funding access, and institutional support. The study's comparative approach offers deeper insights into the adaptability and strategic behavior of startups operating under constraint-driven circumstances. It further emphasizes the importance of ecosystem-level support to enhance entrepreneurial effectiveness and technological advancement. The implications of this study are particularly useful for policymakers, incubators, accelerators, and venture capitalists who seek to nurture high-growth startups and improve innovation outputs in emerging economies.
Keywords: Entrepreneurial Orientation, Innovation Capability, Startups, Emerging Markets, Innovation Strategy, Comparative Study, Developing Economies, Strategic Entrepreneurship
Cite this article
Prof. (Dr) Arup Barman (2025). Entrepreneurial Orientation and Innovation Capability: A Comparative Study of Startups in Emerging Markets. Journal of Management Research and Review, 1(1), 17-26. https://www.ep-journals.org/articles/entrepreneurial-orientation-and-innovation-capability-a-comparative-study-of-startups-f70e2138
@article{Prof2025,
title = {Entrepreneurial Orientation and Innovation Capability: A Comparative Study of Startups in Emerging Markets},
author = {Prof. (Dr) Arup Barman},
journal = {Journal of Management Research and Review},
year = {2025},
volume = {1},
number = {1},
pages = {17-26},
url = {https://www.ep-journals.org/articles/entrepreneurial-orientation-and-innovation-capability-a-comparative-study-of-startups-f70e2138}
}Questions about this article
Who wrote this article?
Prof. (Dr) Arup Barman.
Where and when was it published?
In Journal of Management Research and Review, Volume 1, Issue 1, pages 17-26, published by EP Journals Group on 16 July 2025.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jmrr/V1E1/2025-A005. Registration with Crossref is in progress.
How do I cite this article?
APA: Prof. (Dr) Arup Barman (2025). Entrepreneurial Orientation and Innovation Capability: A Comparative Study of Startups in Emerging Markets. Journal of Management Research and Review, 1(1), 17-26. https://www.ep-journals.org/articles/entrepreneurial-orientation-and-innovation-capability-a-comparative-study-of-startups-f70e2138
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