Journal of Social Science and Human Research Studies (JSSHRS) · Research article · Open access
Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model
Teresa Dieguez
15 October 2025 · Vol. 1, Issue 4, pp. 129-133
DOI: 10.65150/EP-jsshrs/V1E4/2025-A045 (registration with Crossref in progress)
What is this article about?
Using Bagozzi's self-regulation model as an analytical reference, this paper investigates the significance of emotions at the intersection of marketing and entreprenurship.Based on an organized literature review of eleven peer-reviewed papers, the study investigates how emotions work as mediato
Article at a glance
- Published
- 15 October 2025
- Volume / issue / pages
- Vol. 1, Issue 4, pp. 129-133
- ISSN
- 3051-3561 (online) · 3051-3553 (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
Using Bagozzi's self-regulation model as an analytical reference, this paper investigates the significance of emotions at the intersection of marketing and entreprenurship.Based on an organized literature review of eleven peer-reviewed papers, the study investigates how emotions work as mediato
Cite this article
Teresa Dieguez (2025). Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model. Journal of Social Science and Human Research Studies, 1(4), 129-133. https://www.ep-journals.org/articles/emotions-in-entrepreneurial-marketing-insights-from-bagozzi-s-model-e2722a69
@article{Teresa2025,
title = {Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model},
author = {Teresa Dieguez},
journal = {Journal of Social Science and Human Research Studies},
year = {2025},
volume = {1},
number = {4},
pages = {129-133},
url = {https://www.ep-journals.org/articles/emotions-in-entrepreneurial-marketing-insights-from-bagozzi-s-model-e2722a69}
}Questions about this article
Who wrote this article?
Teresa Dieguez.
Where and when was it published?
In Journal of Social Science and Human Research Studies, Volume 1, Issue 4, pages 129-133, published by EP Journals Group on 15 October 2025.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jsshrs/V1E4/2025-A045. Registration with Crossref is in progress.
How do I cite this article?
APA: Teresa Dieguez (2025). Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model. Journal of Social Science and Human Research Studies, 1(4), 129-133. https://www.ep-journals.org/articles/emotions-in-entrepreneurial-marketing-insights-from-bagozzi-s-model-e2722a69
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