Journal of Social Science and Human Research Studies (JSSHRS) · Research article · Open access
Effectiveness of Visual Content on Social Media Marketing
Tuti Widiastuti, Sukmariani Vionnisa
10 March 2026 · Vol. 2, Issue 3, pp. 198-205
DOI: 10.65150/EP-jsshrs/V2E3/2026-04
Download full text (PDF)Cite this article
What is this article about?
0 on Instagram @Beanspot_id as well as knowing the respondents' responses about the level of awareness, comprehension, intention, interest, action on visual content in promotional strategies on Instagram @beanspot_id. This study used a quantitative method with a case study approach and a positivism paradigm.
Article at a glance
- Published
- 10 March 2026
- Volume / issue / pages
- Vol. 2, Issue 3, pp. 198-205
- ISSN
- 3051-3561 (online) · 3051-3553 (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
This study aims to find out and analyze how effective visual content is in promotion strategies in the Industrial Revolution Era 4.0 on Instagram @Beanspot_id as well as knowing the respondents' responses about the level of awareness, comprehension, intention, interest, action on visual content in promotional strategies on Instagram @beanspot_id. This study used a quantitative method with a case study approach and a positivism paradigm. Data was obtained through the method of distributing online questionnaires, namely the Google Form which was carried out to 100 respondents with the criteria, namely followers of the Instagram account @beanspot_id. The results of this study reveal that through calculations using the Customer Response Index (CRI) method, which measures the effectiveness of visual content in promotional strategies in the industrial revolution era 4.0 on Instagram @beanspot_id, is less effective. The recommendation for Beanspot, especially the marketing team, to be able to explore more creative ideas and optimize more in terms of visualization so that they can attract new followers then increase the brand awareness, as well as the sales, especially on social media. For the development of further research, researchers provide suggestions using the CRI method on the Instagram Beanspot, which was declared to be ineffective, this could occur because of several factors, one of which is because there is a lot of competition via Instagram which is quite tight for similar coffee to go brands. Thus, the researcher’s suggestion for Beanspot, especially the marketing team, is to be able to explore more creative ideas and optimize more in terms of visualization such as making quizzes with prizes that can attract new followers to increase brand awareness as well as being able to develop sales, especially on social media.
Keywords: customer response index, digital promotion, social media marketing, visual content, Instagram
Cite this article
Tuti Widiastuti, & Sukmariani Vionnisa (2026). Effectiveness of Visual Content on Social Media Marketing. Journal of Social Science and Human Research Studies, 2(3), 198-205. https://doi.org/10.65150/EP-jsshrs/V2E3/2026-04
@article{Tuti2026,
title = {Effectiveness of Visual Content on Social Media Marketing},
author = {Tuti Widiastuti and Sukmariani Vionnisa},
journal = {Journal of Social Science and Human Research Studies},
year = {2026},
volume = {2},
number = {3},
pages = {198-205},
doi = {10.65150/EP-jsshrs/V2E3/2026-04},
url = {https://doi.org/10.65150/EP-jsshrs/V2E3/2026-04}
}Questions about this article
Who wrote this article?
Tuti Widiastuti, Sukmariani Vionnisa.
Where and when was it published?
In Journal of Social Science and Human Research Studies, Volume 2, Issue 3, pages 198-205, published by EP Journals Group on 10 March 2026.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jsshrs/V2E3/2026-04 (https://doi.org/10.65150/EP-jsshrs/V2E3/2026-04).
How do I cite this article?
APA: Tuti Widiastuti, & Sukmariani Vionnisa (2026). Effectiveness of Visual Content on Social Media Marketing. Journal of Social Science and Human Research Studies, 2(3), 198-205. https://doi.org/10.65150/EP-jsshrs/V2E3/2026-04
More research from JSSHRS
- From Project-Like Activities to Project-Based Learning: Identifying PBL Characteristics in Event Management Courses at Ho Chi Minh City University of Culture
Huynh Cong Duan, Vu Thi Bich Duyen · Oct 2026
- Revisiting the Uncanny Valley in the AI Era: A Review of Visual Artifacts and Aesthetic Perceptions in AI-Generated Characters
Muhan Li · Oct 2026
- Development of Students’ Self-Learning Competence in Teaching Political Theory Subjects in the Digital Environment
Vu Thi Ha · Oct 2026
- The Double-Edged Sword of Digital Transformation in Cultural Scenic Areas: Heterogeneous Moderation of Qilu Cultural Genes on Technology-Value Conversion Paths
Xu Lulu, Tara Ahmed Mohammed · Oct 2026
- Experience in Applying Active Learning Methods in Probability and Statistics at Gia Lai Medical College
Nguyen Nhu Tram · Oct 2026