Journal of Management Research and Review (JMRR) · Research article · Open access
Bargaining Power of Suppliers and Differentiation Strategy, Evaluation of the Effect on Market Growth of Household Consumer Goods Companies in Nigeria
Jacob Olubukola OLADIPO, Akintunde Jonathan OYEDOKUN, Jolaolu Olumide OYELEYE, Bolarinwa Stephen OJO
3 October 2025 · Vol. 1, Issue 4, pp. 78-86
DOI: 10.65150/EP-jmrr/V1E4/2025-A013 (registration with Crossref in progress)
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What is this article about?
The study examines the relationship between the bargaining power of suppliers and differentiation strategy on market growth in the consumer goods sector in Nigeria, focusing on four listed companies. Data was collected through a questionnaire and analyzed using multivariate regression analysis, CFA, and SEM.
Article at a glance
- Published
- 3 October 2025
- Volume / issue / pages
- Vol. 1, Issue 4, pp. 78-86
- ISSN
- 3051-3588 (online) · 3051-357X (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
The study examines the relationship between the bargaining power of suppliers and differentiation strategy on market growth in the consumer goods sector in Nigeria, focusing on four listed companies. Data was collected through a questionnaire and analyzed using multivariate regression analysis, CFA, and SEM. The study found that a differentiation strategy has a positive and significant effect on market growth, while the bargaining power of suppliers does not. However, both factors are important to consider for companies operating in the sector. The study highlights the need for further analysis to establish causality and identify other potential factors that may impact market growth.
Keywords: Bargaining power of suppliers, Differentiation strategy, Market growth, Consumer goods companies, Household.
Cite this article
Jacob Olubukola OLADIPO, Akintunde Jonathan OYEDOKUN, Jolaolu Olumide OYELEYE, & Bolarinwa Stephen OJO (2025). Bargaining Power of Suppliers and Differentiation Strategy, Evaluation of the Effect on Market Growth of Household Consumer Goods Companies in Nigeria. Journal of Management Research and Review, 1(4), 78-86. https://www.ep-journals.org/articles/bargaining-power-of-suppliers-and-differentiation-strategy-evaluation-of-the-b3732a1e
@article{Jacob2025,
title = {Bargaining Power of Suppliers and Differentiation Strategy, Evaluation of the Effect on Market Growth of Household Consumer Goods Companies in Nigeria},
author = {Jacob Olubukola OLADIPO and Akintunde Jonathan OYEDOKUN and Jolaolu Olumide OYELEYE and Bolarinwa Stephen OJO},
journal = {Journal of Management Research and Review},
year = {2025},
volume = {1},
number = {4},
pages = {78-86},
url = {https://www.ep-journals.org/articles/bargaining-power-of-suppliers-and-differentiation-strategy-evaluation-of-the-b3732a1e}
}Questions about this article
Who wrote this article?
Jacob Olubukola OLADIPO, Akintunde Jonathan OYEDOKUN, Jolaolu Olumide OYELEYE, Bolarinwa Stephen OJO.
Where and when was it published?
In Journal of Management Research and Review, Volume 1, Issue 4, pages 78-86, published by EP Journals Group on 3 October 2025.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jmrr/V1E4/2025-A013. Registration with Crossref is in progress.
How do I cite this article?
APA: Jacob Olubukola OLADIPO, Akintunde Jonathan OYEDOKUN, Jolaolu Olumide OYELEYE, & Bolarinwa Stephen OJO (2025). Bargaining Power of Suppliers and Differentiation Strategy, Evaluation of the Effect on Market Growth of Household Consumer Goods Companies in Nigeria. Journal of Management Research and Review, 1(4), 78-86. https://www.ep-journals.org/articles/bargaining-power-of-suppliers-and-differentiation-strategy-evaluation-of-the-b3732a1e
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