Journal of Management Research and Review (JMRR) · Research article · Open access
A Review of Government Measures to Enhance Consumer Rights Awareness in India
Imtipong Longkumer, Manoj E. Prabhakar, Mohd Faishal
25 December 2025 · Vol. 1, Issue 6, pp. 276-281
DOI: 10.65150/EP-jmrr/V1E6/2025-05
Download full text (PDF)Cite this article
What is this article about?
Consumer protection in India has changed significantly over the last 40 years. It has gradually moved from focusing mainly on providing legal rights to reforming law to creating awareness among the public.
Article at a glance
- Published
- 25 December 2025
- Volume / issue / pages
- Vol. 1, Issue 6, pp. 276-281
- ISSN
- 3051-3588 (online) · 3051-357X (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
Consumer protection in India has changed significantly over the last 40 years. It has gradually moved from focusing mainly on providing legal rights to reforming law to creating awareness among the public. This article looks up government-led initiatives and strategies that evolved to empower consumers from 1986 to 2025. The paper emphasizes that the Consumer Protection Act, 1986, was instrumental in providing legal rights to the consumers and how awareness was created through various schemes like Jago Grahak Jago, Grahak Suvidha Kendras, and National Consumer Helpline to different social and linguistic groups. The government, through the introduction of the Consumer Protection Act, 2019, and the setting up of the Central Consumer Protection Authority (CCPA), has been focusing more on regulating issues faced by consumers due to the online trade, privacy in the digital world, and false advertisements. Recent research also reveals that there is a stronger drive to connect consumer education with digital platforms and community-based programs. However, the challenges of regional disparities, digital illiteracy, and insufficient formal consumer education is still there and obstruct the level of awareness which is fairly distributed. The study argues that empowerment of consumers through legislation, education, and technology is vital in securing this empowerment in a rapidly changing market environment in India.
Keywords: Consumer Protection Act, Consumer Awareness, Jago Grahak Jago, Central Consumer Protection Authority (CCPA), E-commerce, Digital Consumer Rights, Consumer Education, India, Consumer Empowerment, Government Initiatives
Cite this article
Imtipong Longkumer, Manoj E. Prabhakar, & Mohd Faishal (2025). A Review of Government Measures to Enhance Consumer Rights Awareness in India. Journal of Management Research and Review, 1(6), 276-281. https://doi.org/10.65150/EP-jmrr/V1E6/2025-05
@article{Imtipong2025,
title = {A Review of Government Measures to Enhance Consumer Rights Awareness in India},
author = {Imtipong Longkumer and Manoj E. Prabhakar and Mohd Faishal},
journal = {Journal of Management Research and Review},
year = {2025},
volume = {1},
number = {6},
pages = {276-281},
doi = {10.65150/EP-jmrr/V1E6/2025-05},
url = {https://doi.org/10.65150/EP-jmrr/V1E6/2025-05}
}Questions about this article
Who wrote this article?
Imtipong Longkumer, Manoj E. Prabhakar, Mohd Faishal.
Where and when was it published?
In Journal of Management Research and Review, Volume 1, Issue 6, pages 276-281, published by EP Journals Group on 25 December 2025.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jmrr/V1E6/2025-05 (https://doi.org/10.65150/EP-jmrr/V1E6/2025-05).
How do I cite this article?
APA: Imtipong Longkumer, Manoj E. Prabhakar, & Mohd Faishal (2025). A Review of Government Measures to Enhance Consumer Rights Awareness in India. Journal of Management Research and Review, 1(6), 276-281. https://doi.org/10.65150/EP-jmrr/V1E6/2025-05
More research from JMRR
- Responsible Governance of Artificial Intelligence in the Design and Delivery of Higher Education Curricula in Vietnam
Nguyễn Văn Thản · Oct 2026
- From Open Educational Resources to an Open Learning Resource Ecosystem in the AI Era: Policy Implications for Vietnamese Higher Education
Nguyễn Thị Tuyết · Oct 2026
- University Lecturers’ Digital Competence and Training Quality in the Context of Generative Artificial Intelligence: An Integrative Review and Proposed Impact Framework
Lý Bích Ngọc · Oct 2026
- Challenges Analysis on Digitalization and Digital Platforms Adoption of Small Business Enterprises That Engaged in the Takeaway Industry—Evidence from Auckland
Kassim M. Mohammed · Oct 2026
- The Effect of Green Human Resource Management on Green Work Performance in Manufacturing Enterprises in Ho Chi Minh City
Le Thi Cam Tu · Oct 2026