Journal of Management Research and Review (JMRR) · Research article · Open access
Longganisa As Culinary Identity: Its Influence on Tourism Development in Cabanatuan City
Mark Alvin H. Abad, Aileen V. Faigal, Carlo Jose L. Camacho, Hernan V. Portana, Pauline Grace M. Alfaro, John Paolo S. Nagaño, Muhammad Ismael O. Khan
11 November 2026 · Vol. 2, Issue 11, pp. 898-908
DOI: 10.65150/EP-jmrr/V2E11/2026-04 (registration with Crossref in progress)
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What is this article about?
This study examined longganisa as a culinary identity and its perceived contribution to tourism development in Cabanatuan City, Nueva Ecija. It assessed five dimensions of culinary identity—cultural significance, authenticity, uniqueness, availability and accessibility, and promotion and marketing—and five dimensions of perceived tourism development—tourism attraction, tourism promotion, business growth, job creation, and destination branding.
Article at a glance
- Published
- 11 November 2026
- Volume / issue / pages
- Vol. 2, Issue 11, pp. 898-908
- ISSN
- 3051-3588 (online) · 3051-357X (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
This study examined longganisa as a culinary identity and its perceived contribution to tourism development in Cabanatuan City, Nueva Ecija. It assessed five dimensions of culinary identity—cultural significance, authenticity, uniqueness, availability and accessibility, and promotion and marketing—and five dimensions of perceived tourism development—tourism attraction, tourism promotion, business growth, job creation, and destination branding. Using a descriptive-correlational quantitative design and purposive sampling, the study involved 172 respondents: 12 longganisa business owners or producers, 100 consumers or local residents, and 60 tourists or visitors. Data were gathered through a structured questionnaire using a four-point Likert scale and analyzed using frequency and percentage, weighted mean, Pearson product-moment correlation, and multiple linear regression. The overall weighted means were 3.06 for culinary identity and 3.12 for perceived tourism development, both interpreted as Agree. Culinary identity was positively correlated with perceived tourism development (r = 0.587, p < .001). In the regression model, cultural significance, authenticity, uniqueness, and availability and accessibility had statistically significant positive coefficients, while promotion and marketing did not show a statistically significant unique association. The findings indicate that respondents generally recognize the cultural and tourism value of Cabanatuan longganisa. The study recommends coordinated culinary heritage documentation, enterprise support, improved product accessibility, and destination-level promotion to strengthen longganisa’s role in local culinary tourism.
Keywords
- culinary identity
- longganisa
- gastronomy tourism
- destination branding
- local food
- Cabanatuan City.
Cite this article
Mark Alvin H. Abad, Aileen V. Faigal, Carlo Jose L. Camacho, Hernan V. Portana, Pauline Grace M. Alfaro, John Paolo S. Nagaño, & Muhammad Ismael O. Khan (2026). Longganisa As Culinary Identity: Its Influence on Tourism Development in Cabanatuan City. Journal of Management Research and Review, 2(11), 898-908. https://www.ep-journals.org/articles/longganisa-as-culinary-identity-its-influence-on-tourism-development-in-cb7396ec
@article{Mark2026,
title = {Longganisa As Culinary Identity: Its Influence on Tourism Development in Cabanatuan City},
author = {Mark Alvin H. Abad and Aileen V. Faigal and Carlo Jose L. Camacho and Hernan V. Portana and Pauline Grace M. Alfaro and John Paolo S. Nagaño and Muhammad Ismael O. Khan},
journal = {Journal of Management Research and Review},
year = {2026},
volume = {2},
number = {11},
pages = {898-908},
url = {https://www.ep-journals.org/articles/longganisa-as-culinary-identity-its-influence-on-tourism-development-in-cb7396ec}
}Published in Journal of Management Research and Review (JMRR)
ISSN 3051-3588 (online) · 3051-357X (print)
Questions about this article
Who wrote this article?
Mark Alvin H. Abad, Aileen V. Faigal, Carlo Jose L. Camacho, Hernan V. Portana, Pauline Grace M. Alfaro, John Paolo S. Nagaño, Muhammad Ismael O. Khan.
Where and when was it published?
In Journal of Management Research and Review, Volume 2, Issue 11, pages 898-908, published by EP Journals Group on 11 November 2026.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jmrr/V2E11/2026-04. Registration with Crossref is in progress.
How do I cite this article?
APA: Mark Alvin H. Abad, Aileen V. Faigal, Carlo Jose L. Camacho, Hernan V. Portana, Pauline Grace M. Alfaro, John Paolo S. Nagaño, & Muhammad Ismael O. Khan (2026). Longganisa As Culinary Identity: Its Influence on Tourism Development in Cabanatuan City. Journal of Management Research and Review, 2(11), 898-908. https://www.ep-journals.org/articles/longganisa-as-culinary-identity-its-influence-on-tourism-development-in-cb7396ec
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