Journal of Economic, Finance Research and Review (JEFRR) · Research article · Open access
The Impact of Machine Learning Algorithms in Financial Forecasting on Accountants' Professional Ethical Conflicts: The Guiding Role of AI Governance and Ethical Standards
Hong Van Tran
17 December 2025 · Vol. 1, Issue 6, pp. 148-152
DOI: 10.65150/EP-jefrr/V1E6/2025-04
Download full text (PDF)Cite this article
What is this article about?
This study aims to explore the emerging professional ethical conflicts faced by accountants when applying machine learning (ML) algorithms in financial forecasting, while also evaluating the guiding role of Artificial Intelligence (AI) governance frameworks and current ethical standards. Using a qualitative research method, the paper conducted 20 semi-structured interviews with senior managers and experts in the finance-accounting and technology sectors in Vietnam, followed by thematic data analysis.
Article at a glance
- Published
- 17 December 2025
- Volume / issue / pages
- Vol. 1, Issue 6, pp. 148-152
- ISSN
- 3051-3650 (online) · 3051-3642 (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
This study aims to explore the emerging professional ethical conflicts faced by accountants when applying machine learning (ML) algorithms in financial forecasting, while also evaluating the guiding role of Artificial Intelligence (AI) governance frameworks and current ethical standards. Using a qualitative research method, the paper conducted 20 semi-structured interviews with senior managers and experts in the finance-accounting and technology sectors in Vietnam, followed by thematic data analysis. The findings indicate the emergence of new, complex ethical conflicts, including algorithmic bias challenging objectivity, the “black box” problem eroding professional judgment, and an accountability gap leading to a “blame the machine” mentality. The study also reveals that current ethical standards have become inadequate, while corporate AI governance frameworks remain formalistic and limited. Theoretically, the study proposes an expansion of the concept of accountants' professional competence to include both “digital literacy” and “digital ethics literacy.” Practically, the results emphasize the urgent need for professional associations to update standards, for businesses to build substantive AI governance frameworks, and for educational institutions to reform their curricula to equip the future generation of accountants.
Keywords: Machine learning, financial forecasting, accounting professional ethics, ethical conflicts, AI governance, ethical standards.
Cite this article
Hong Van Tran (2025). The Impact of Machine Learning Algorithms in Financial Forecasting on Accountants' Professional Ethical Conflicts: The Guiding Role of AI Governance and Ethical Standards. Journal of Economic, Finance Research and Review, 1(6), 148-152. https://doi.org/10.65150/EP-jefrr/V1E6/2025-04
@article{Hong2025,
title = {The Impact of Machine Learning Algorithms in Financial Forecasting on Accountants' Professional Ethical Conflicts: The Guiding Role of AI Governance and Ethical Standards},
author = {Hong Van Tran},
journal = {Journal of Economic, Finance Research and Review},
year = {2025},
volume = {1},
number = {6},
pages = {148-152},
doi = {10.65150/EP-jefrr/V1E6/2025-04},
url = {https://doi.org/10.65150/EP-jefrr/V1E6/2025-04}
}Questions about this article
Who wrote this article?
Hong Van Tran.
Where and when was it published?
In Journal of Economic, Finance Research and Review, Volume 1, Issue 6, pages 148-152, published by EP Journals Group on 17 December 2025.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jefrr/V1E6/2025-04 (https://doi.org/10.65150/EP-jefrr/V1E6/2025-04).
How do I cite this article?
APA: Hong Van Tran (2025). The Impact of Machine Learning Algorithms in Financial Forecasting on Accountants' Professional Ethical Conflicts: The Guiding Role of AI Governance and Ethical Standards. Journal of Economic, Finance Research and Review, 1(6), 148-152. https://doi.org/10.65150/EP-jefrr/V1E6/2025-04
More research from JEFRR
- Understanding Green Purchase Intention in the Digital Era: Green Communication, Brand Image, And Brand Trust
Dini Safitri, Sharon Claudia Rambu Podu Diah, Olaf Tri Wilopo Simanjuntak, Muhammad Fadli · Oct 2026
- Digital Marketing Transformation and Consumer Purchase Behaviour in Post-Pandemic Markets
Rezwan Hossain, Muhammad Shoaib, Darda Rahman · Oct 2026
- Effectiveness of Financial Literacy and Financial Inclusion on Competitiveness of Small and Medium Sized Enterprises in Uganda: The Mediating Role of Financial Planning
Eric Nzibonera, Godfrey Akileng, David Namanya · Oct 2026
- Relationship Between Community Policing Participation and Crime Reduction Among Lagos State Neighbourhood Safety Corps (LNSC) in Ikorodu West and Ikorodu Central, Lagos State
Oluwaseun Segun Adejuwon, Jatau Seikhan Nathan, Dr. Ajagun Olusegun Peter, Adebisi Gbenga Adejuwon · Oct 2026
- The Double Divide Revisited: Sector Composition, Within-Sector Adoption and Artificial Intelligence Use Among Minority- And Women-Owned U.S. Businesses
Olufemi Olumayowa Oni, Abimbola Usman, Olusegun Opeyemi Oni, Promise Okwarajiaku · Oct 2026