Journal of Economic, Finance Research and Review (JEFRR) · Research article · Open access
Product and Market Decomposition of Vietnam’s Creative Goods Export Competitiveness: An RCA-CMS Approach
Cu Thi Hien, Nguyen Thien Phuc
11 August 2026 · Vol. 2, Issue 8, pp. 504-514
DOI: 10.65150/EP-jefrr/V2E8/2026-04
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What is this article about?
Creative goods trade has become an important component of international commerce as countries seek to strengthen export value through design, cultural content, craftsmanship, branding, and product differentiation. This study analyses Vietnam’s creative goods export competitiveness through product and market decomposition over the period 2010-2023.
Article at a glance
- Published
- 11 August 2026
- Volume / issue / pages
- Vol. 2, Issue 8, pp. 504-514
- ISSN
- 3051-3650 (online) · 3051-3642 (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
Creative goods trade has become an important component of international commerce as countries seek to strengthen export value through design, cultural content, craftsmanship, branding, and product differentiation. This study analyses Vietnam’s creative goods export competitiveness through product and market decomposition over the period 2010-2023. Using export data from UNCTADstat, the study applies the revealed comparative advantage (RCA) index and constant market share (CMS) decomposition to identify Vietnam’s comparative advantages and the sources of export growth. The RCA results show that Vietnam maintained an overall comparative advantage in creative goods exports, but this advantage was concentrated mainly in wickerware, interior products, fashion accessories, yarn, jewellery, and toys. Product-based CMS decomposition indicates that Vietnam’s creative goods exports increased by approximately USD 8.21 billion during the study period. Of this increase, the world growth effect accounted for 50.37%, the product composition effect for 15.89%, and the competitiveness effect for 33.74%. Market-based CMS decomposition further shows that competitiveness improvements played a major role in export growth, particularly in the United States, Japan, China, the Republic of Korea, the Netherlands, Canada, and Hong Kong SAR. However, the negative market composition effect suggests that Vietnam’s exports were not fully oriented toward the fastest-growing destination markets. The findings imply that Vietnam should strengthen product upgrading, design capabilities, branding, and market diversification to sustain creative goods export competitiveness.
Keywords: creative goods, export competitiveness, revealed comparative advantage, constant market share, Vietnam.
Cite this article
Cu Thi Hien, & Nguyen Thien Phuc (2026). Product and Market Decomposition of Vietnam’s Creative Goods Export Competitiveness: An RCA-CMS Approach. Journal of Economic, Finance Research and Review, 2(8), 504-514. https://doi.org/10.65150/EP-jefrr/V2E8/2026-04
@article{Cu2026,
title = {Product and Market Decomposition of Vietnam’s Creative Goods Export Competitiveness: An RCA-CMS Approach},
author = {Cu Thi Hien and Nguyen Thien Phuc},
journal = {Journal of Economic, Finance Research and Review},
year = {2026},
volume = {2},
number = {8},
pages = {504-514},
doi = {10.65150/EP-jefrr/V2E8/2026-04},
url = {https://doi.org/10.65150/EP-jefrr/V2E8/2026-04}
}Questions about this article
Who wrote this article?
Cu Thi Hien, Nguyen Thien Phuc.
Where and when was it published?
In Journal of Economic, Finance Research and Review, Volume 2, Issue 8, pages 504-514, published by EP Journals Group on 11 August 2026.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jefrr/V2E8/2026-04 (https://doi.org/10.65150/EP-jefrr/V2E8/2026-04).
How do I cite this article?
APA: Cu Thi Hien, & Nguyen Thien Phuc (2026). Product and Market Decomposition of Vietnam’s Creative Goods Export Competitiveness: An RCA-CMS Approach. Journal of Economic, Finance Research and Review, 2(8), 504-514. https://doi.org/10.65150/EP-jefrr/V2E8/2026-04
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