Journal of Social Science and Human Research Studies (JSSHRS) · Research article · Open access
Heritage Spaces and Business Events in Vietnam: A Comparative Assessment and the CIVIC Governance Framework
Nguyen Tri Phuong, Tran Diem Hang
4 November 2026 · Vol. 2, Issue 11, pp. 1969-1974
DOI: 10.65150/EP-jsshrs/V2E11/2026-02
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What is this article about?
Background: Heritage spaces offer distinctive settings for business events, yet their reuse depends on values that intensive programming may place at risk. Objective: This article examines the opportunities, constraints and governance requirements associated with heritage-based MICE development in Vietnam.
Article at a glance
- Published
- 4 November 2026
- Volume / issue / pages
- Vol. 2, Issue 11, pp. 1969-1974
- ISSN
- 3051-3561 (online) · 3051-3553 (print)
- Licence
- CC BY 4.0 — free to read and reuse with attribution
- Peer review
- Double-blind, at least two independent reviewers
- Publisher
- EP Journals Group
Abstract
Background: Heritage spaces offer distinctive settings for business events, yet their reuse depends on values that intensive programming may place at risk. Objective: This article examines the opportunities, constraints and governance requirements associated with heritage-based MICE development in Vietnam. Methods: Qualitative document analysis and purposive comparison were applied to the Thang Long Imperial Citadel, the Hue Imperial City and Cham temple-tower festivals, drawing on national legislation, dated reports and published research. Results: Evidence indicates potential for cultural differentiation, international visibility, incentive visits and premium dining experiences. It also highlights four tensions involving capacity, cultural meaning, infrastructure and public accountability. The proposed CIVIC framework combines Conservation-sensitive classification, Impact screening, Venue reversibility, Income accountability and Community review. Conclusion: Event use should be assessed against heritage sensitivity and community-recognised meaning before commercial benefits are considered. CIVIC is a conceptual management proposal, not an empirically validated assessment tool; further site-based research is needed to test its feasibility and effects.
Keywords
- MICE tourism
- heritage venues
- business events
- cultural heritage conservation
- authenticity
- governance
- Vietnam.
Cite this article
Nguyen Tri Phuong, & Tran Diem Hang (2026). Heritage Spaces and Business Events in Vietnam: A Comparative Assessment and the CIVIC Governance Framework. Journal of Social Science and Human Research Studies, 2(11), 1969-1974. https://doi.org/10.65150/EP-jsshrs/V2E11/2026-02
@article{Nguyen2026,
title = {Heritage Spaces and Business Events in Vietnam: A Comparative Assessment and the CIVIC Governance Framework},
author = {Nguyen Tri Phuong and Tran Diem Hang},
journal = {Journal of Social Science and Human Research Studies},
year = {2026},
volume = {2},
number = {11},
pages = {1969-1974},
doi = {10.65150/EP-jsshrs/V2E11/2026-02},
url = {https://doi.org/10.65150/EP-jsshrs/V2E11/2026-02}
}Published in Journal of Social Science and Human Research Studies (JSSHRS)
ISSN 3051-3561 (online) · 3051-3553 (print)
Questions about this article
Who wrote this article?
Nguyen Tri Phuong, Tran Diem Hang.
Where and when was it published?
In Journal of Social Science and Human Research Studies, Volume 2, Issue 11, pages 1969-1974, published by EP Journals Group on 4 November 2026.
Is this article free to read?
Yes. It is open access under a Creative Commons Attribution 4.0 (CC BY 4.0) licence, so anyone can read, share and reuse it with attribution.
What is the DOI of this article?
10.65150/EP-jsshrs/V2E11/2026-02 (https://doi.org/10.65150/EP-jsshrs/V2E11/2026-02).
How do I cite this article?
APA: Nguyen Tri Phuong, & Tran Diem Hang (2026). Heritage Spaces and Business Events in Vietnam: A Comparative Assessment and the CIVIC Governance Framework. Journal of Social Science and Human Research Studies, 2(11), 1969-1974. https://doi.org/10.65150/EP-jsshrs/V2E11/2026-02
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