Investigating the Moderator Effects of Perceived Risk in Customer Satisfaction - Customer Loyalty Relationship: A Moderated Mediation Approach
Authors: Dr. Joseph Mary Rahila, Dr. Joshua Daniel Egan
Journal: Journal of Management Research and Review (JMRR)
Published: 2026-03-17 · Volume 2, Issue 03, pp. 150-157
DOI: 10.65150/EP-jmrr/V2E3/2026-05
Abstract
This study investigates the moderating effects of perceived risk on the relationship between customer satisfaction and loyalty using a moderated mediation approach, providing insights for service marketing strategies.
Keywords: []