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Journal of Social Science and Human Research Studies (JSSHRS)

Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model

Teresa Dieguez

15 October 2025 · Vol. 1, Issue 4, pp. 129-133

DOI: 10.65150/EP-jsshrs/V1E4/2025-A045

Abstract

Using Bagozzi's self-regulation model as an analytical reference, this paper investigates the significance of emotions at the intersection of marketing and entreprenurship.Based on an organized literature review of eleven peer-reviewed papers, the study investigates how emotions work as mediato

Cite this article

APA
Teresa Dieguez (2025). Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model. Journal of Social Science and Human Research Studies, 1(4), 129-133. https://doi.org/10.65150/EP-jsshrs/V1E4/2025-A045
BibTeX
@article{Teresa2025,
  title   = {Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model},
  author  = {Teresa Dieguez},
  journal = {Journal of Social Science and Human Research Studies},
  year    = {2025},
  volume  = {1},
  number  = {4},
  pages   = {129-133},
  doi     = {10.65150/EP-jsshrs/V1E4/2025-A045},
  url     = {https://doi.org/10.65150/EP-jsshrs/V1E4/2025-A045}
}

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