Journal of Social Science and Human Research Studies (JSSHRS)
Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model
Teresa Dieguez
15 October 2025 · Vol. 1, Issue 4, pp. 129-133
DOI: 10.65150/EP-jsshrs/V1E4/2025-A045
Abstract
Using Bagozzi's self-regulation model as an analytical reference, this paper investigates the significance of emotions at the intersection of marketing and entreprenurship.Based on an organized literature review of eleven peer-reviewed papers, the study investigates how emotions work as mediato
Cite this article
APA
Teresa Dieguez (2025). Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model. Journal of Social Science and Human Research Studies, 1(4), 129-133. https://doi.org/10.65150/EP-jsshrs/V1E4/2025-A045
BibTeX
@article{Teresa2025,
title = {Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model},
author = {Teresa Dieguez},
journal = {Journal of Social Science and Human Research Studies},
year = {2025},
volume = {1},
number = {4},
pages = {129-133},
doi = {10.65150/EP-jsshrs/V1E4/2025-A045},
url = {https://doi.org/10.65150/EP-jsshrs/V1E4/2025-A045}
}Related articles in JSSHRS
- Awareness of Violence Against Women and Their Children (VAWC) Among Male Individuals
Claur, Gio Patrick D., Condes, Lanze Gabriel P., Mesa Jr., Ritchie P., Seballos, Ron Rocelo O., Watimar, Kent M., Estrellanes, Dr. Gladys T. · Aug 2026
- Between Law and Custom: Community Awareness of Women’s Land Rights in Kajiado West, Kenya
Komba E., L, Chesikaw, S., Cheplogoi · Aug 2026
- A Dialogue Between Children's Literature and Place-Based Education: Curriculum Development in Taiwanese Preschools
Shih, Yi-Huang · Aug 2026
- Women’s Legal Agency in Colonial and Post-Colonial Contexts: Implications for Gender-Responsive Governance in the United States
Akpan , Rosemary · Aug 2026
- The "Empty Desk" Syndrome: Determinants of Loneliness and Emotional Transition Among Urban Retirees
Mahyudin Muheji, Mohamad Murad · Aug 2026