Journal of Social Science and Human Research Studies (JSSHRS)
Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model
Teresa Dieguez
15 October 2025 · Vol. 1, Issue 4, pp. 129-133
DOI: 10.65150/EP-jsshrs/V1E4/2025-A045
Abstract
Using Bagozzi's self-regulation model as an analytical reference, this paper investigates the significance of emotions at the intersection of marketing and entreprenurship.Based on an organized literature review of eleven peer-reviewed papers, the study investigates how emotions work as mediato
Cite this article
APA
Teresa Dieguez (2025). Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model. Journal of Social Science and Human Research Studies, 1(4), 129-133. https://doi.org/10.65150/EP-jsshrs/V1E4/2025-A045
BibTeX
@article{Teresa2025,
title = {Emotions in Entrepreneurial Marketing: Insights from Bagozzi’s Model},
author = {Teresa Dieguez},
journal = {Journal of Social Science and Human Research Studies},
year = {2025},
volume = {1},
number = {4},
pages = {129-133},
doi = {10.65150/EP-jsshrs/V1E4/2025-A045},
url = {https://doi.org/10.65150/EP-jsshrs/V1E4/2025-A045}
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