The Impact of Corporate Social Responsibility Authenticity on Brand Authenticity in the Sustainable Fashion Industry in Hanoi
Authors: PGS.TS. Nguyen Van Ha ; Dang Thi Thanh An ; Nguyen Phuong Anh ; Nguyen Thi Hai Anh ; Bui Thuy Dieu ; Doan Thuong Huyen
Journal: Journal of Management Research and Review (JMRR)
Published: 2026-04-23 · Volume 2, Issue 04, pp. 189-195
DOI: 10.65150/EP-jmrr/V2E4/2026-05
Abstract
This study examines the impact of Corporate Social Responsibility (CSR) authenticity on brand authenticity in the sustainable fashion industry in Hanoi. Drawing on a quantitative research approach, data were collected from 205 respondents, with 197 valid responses used for analysis. CSR authenticity