Bargaining Power of Suppliers and Differentiation Strategy, Evaluation of the Effect on Market Growth of Household Consumer Goods Companies in Nigeria
Authors: Jacob Olubukola OLADIPO, Akintunde Jonathan OYEDOKUN, Jolaolu Olumide OYELEYE, Bolarinwa Stephen OJO
Journal: Journal of Management Research and Review (JMRR)
Published: 2025-10-03 · Volume 1, Issue 04, pp. 78-86
DOI: 10.65150/EP-jmrr/V1E4/2025-A013
Abstract
This study evaluates the effect of bargaining power of suppliers and differentiation strategy on market growth of household consumer goods companies in Nigeria.
Keywords: []