Retail Mix Strategies Under Market Uncertainty: An Empirical Study of Supermarkets in Bandung Municipality

Authors: Ria Arifianti, Dian Fordian, R. Marsha Aulia Hakim, Mochammad Rifky Pamungkas

Journal: Journal of Management Research and Review (JMRR)

Published: 2026-01-03 · Volume 2, Issue 01, pp. 19-29

DOI: 10.65150/EP-jmrr/V2E1/2026-04

Abstract

Empirical study of retail mix strategies under market uncertainty in Bandung supermarkets.

Keywords: []

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