Brand Image and Its Impact on Consumer Purchasing Decisions in Retail Outlets at the University of Maiduguri

Authors: Bitrus Fulani Kwajaffa

Journal: Journal of Management Research and Review (JMRR)

Published: 2025-12-16 · Volume 1, Issue 06, pp. 290-299

DOI: 10.65150/EP-jmrr/V1E6/2025-07

Abstract

This study examines brand image and its impact on consumer purchasing decisions in retail outlets at the University of Maiduguri.

Keywords: []

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