Journal of Social Science and Human Research Studies (JSSHRS)

Perceived Corporate Social Responsibility, Career Planning Support and Talent Stability: Evidence from A Large Chinese Enterprise Group

Lyu Xiaojing, Kesavan Nallaluthan

13 May 2026 · Vol. 2, Issue 5, pp. 566-573

DOI: 10.65150/EP-jsshrs/V2E5/2026-09

Abstract

Retaining competent employees has become a strategic challenge for large enterprise groups in China, yet the micro-level mechanisms through which corporate social responsibility (CSR) shapes talent stability remain under-specified. Drawing on social exchange and signaling logics, this study examines whether employee-perceived CSR promotes talent stability (TS) directly and indirectly through employee career planning support (ECP). Survey data were collected from 632 employees of a diversified enterprise group in Henan, China. The model was estimated using covariance-based structural equation modeling in AMOS 29, and the indirect effect was additionally checked with PROCESS 5.0 using 5,000 bias-corrected bootstrap resamples. Confirmatory factor analysis supported the measurement structure (RMSEA = .014; CFI = .996), with satisfactory reliability (CR = .887–.907) and broadly acceptable discriminant validity. Structural results indicate that CSR positively predicts ECP (β = .733) and TS (β = .504), and that ECP positively predicts TS (β = .380). A supplementary bootstrap analysis supported a significant indirect effect of CSR on TS through ECP (indirect = .2384; 95% CI [.1938, .2875]), indicating partial mediation. Overall, CSR appears to function as an employee-visible investment that strengthens perceived career support and, in turn, stability-oriented attachment.

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Lyu Xiaojing, & Kesavan Nallaluthan (2026). Perceived Corporate Social Responsibility, Career Planning Support and Talent Stability: Evidence from A Large Chinese Enterprise Group. Journal of Social Science and Human Research Studies, 2(5), 566-573. https://doi.org/10.65150/EP-jsshrs/V2E5/2026-09

@article{Lyu2026,
  title   = {Perceived Corporate Social Responsibility, Career Planning Support and Talent Stability: Evidence from A Large Chinese Enterprise Group},
  author  = {Lyu Xiaojing and Kesavan Nallaluthan},
  journal = {Journal of Social Science and Human Research Studies},
  year    = {2026},
  volume  = {2},
  number  = {5},
  pages   = {566-573},
  doi     = {10.65150/EP-jsshrs/V2E5/2026-09},
  url     = {https://doi.org/10.65150/EP-jsshrs/V2E5/2026-09}
}

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